EXCEEDATION is an international sales and business development agency. We represent lighting component manufacturers and lighting technology startups who lead the industry in innovation and product differentiation. The main aim of the company is to exceed customers expectations in service, support and our LED technology expertise. 

Founded by Gerhard Rieser in 2015, Exceedation has grown on the promise to exceed customers expectation with outstanding support and service for a faster adoption of the latest LED technology. Beside the whole of Europe, Exceedation works globally to support the growth and worldwide service of our partners. 

The company’s mission is the same as its name: Exceedation, a portmanteau of ‘exceed’ and ‘expectation’. Our efforts are focused on adding value to our customers while conducting business with the utmost integrity. This simple philosophy has been with the founder throughout the past 20 years servicing the lighting industry and remain the cornerstone of all our activities in years to come.

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